Cousins and best friends, Taylor and Emmy
About Us
From the time we were six years old, we were selling arts and crafts at family holidays and dreaming up business ideas together. With a love for fashion and pursuing our passions, we created Rad Habits to wear before, during, and after what we love most in life.
Created with intention and made in California, Rad Habits provides high-quality, elevated clothing to live an adventurous, healthy, and fun lifestyle. We want you to embrace the things you love full speed ahead and we want getting dressed in the morning to be easy.
Sustainability and inclusivity are a priority and each Rad Habits collection is designed to have an oversized, relaxed fit.
We’re so happy you’re here and we can’t wait to create Rad Habits with you.
-Founders Taylor Gorski and Emmy Daskas
Sustainability
We think about sustainability in everything we do. Both our fabric and clothing are made in California. Each collection is produced in limited-quantities. We work with partners (pattern makers, sample makers, dye houses, cut-and-sew factories, etc.) local to Los Angeles. Hats and totes are currently outsourced but embellished in California.
Our boxes are 100% reusable from Boox, so we can all participate in a circular economy. Our protective polybags and polymailers are made with 100% recycled material.
We strive to be transparent and will always keep you in the loop on how each of our collections are created. Most importantly, we are consistently looking to improve and leave the world better than we found it.
If you have ideas or suggestions, please reach out and let us know here.
Our Fabric
We use 100% organic cotton milled in Los Angeles. Crewnecks and sweat shorts are created with French Terry. Our tees are made with cotton jersey.
Our fabrics are soft, elevated, and designed to last.